The Asian Academy of Applied Business (AAAB) - a non-profit, academic-oriented organisation established under the patronage of Universiti Malaysia Sabah (UMS) - together with the Faculty of Business, Economics, and Accountancy (FBEA). The theme of the conference namely "Sustaining the Performance of Business in a Dynamic Economic Environment" reflects the importance of business companies in Asian and ASEAN region to collaborate in facing the global challenges. In this regards, we invite both academics and practitioners alike to present their working papers or participate in this conference and contribute their valuable ideas particularly on issues related to the survival and competency of Asian businesses as well as ASEAN region economic stability.


We invite submissions of papers in any (but not limited to) of these fields:

  • Accounting
  • Hospitality Management
  • Marketing
  • Banking & Finance
  • Human Capital Management
  • Organizational Behaviour
  • Cross-culture Issues
  • Information & Communication Technology Management

  • Public Sector Management
  • E-commerce
  • International Business
  • Quality & Productivity Management
  • Development Economics
  • Regional Integration & Global Competition
  • Labour Economics
  • Entrepreneurship
  • Learning Organisation & Transfer of Technology
  • Strategic Management
  • Ethics & Corporate Governance
  • Management & Development of SMEs
  • Tourism Management
  • Fiscal & Monetary Issues
  • Management Science & Operation Management
  • Environmental Sustainability
  • Economic Sustainability
  • Islamic Economics and Finance
  • Other topics related to Applied Business in the Asian Region